Strategic Partners, not financial investors.

It’s one thing to simply invest in a company; it’s another thing to invest, partner, and execute a shared vision for success. Revelry’s deep, intimate knowledge of the natural foods and consumer products categories allows us to move quickly beyond company due-diligence and into a more direct understanding of a company and its markets. Our specific category focus is an important part of our strategy—we know our investment space well and leverage our knowledge and experience to build a successful portfolio.

It's all about growth.

We know what it’s like to want to turn a small idea into a big business. Revelry focuses on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories. Growth-stage companies are at a distinctive crossroads in their development; they are often poised for the next step, passionate about their product, and looking for a partner that will provide the knowledge and the capital to help them succeed without eroding brand integrity. Revelry is positioned to align itself with management teams to capitalize on opportunities and drive growth.

Add Value, not complexity.

After our initial investment, we draw upon our own finance, sales, marketing, and innovation experience to enhance the operations of our portfolio companies. As partners, we are strategic in our leadership, and only provide operational guidance on an as-needed basis—we don’t aim to complicate a business by forcing unnecessary change. By sharing and implementing best practices and growth strategies, we strive to bring value to our companies without diluting the original goals of the founders and their products.

Think big. Act big. Succeed big.

As architects of growth, we are a motley band of market why-notters; we want our companies to move beyond individual success and into category dominance. We love to challenge the standard go-to-market strategy to create brands that give the consumer new reasons to love a product and feel good about their buying decisions.