A trend in consumer decision making where the brand wins out over all other factors, especially price. The practice of consumers devouring the full brand experience.

Measuring success in more than one way: People. Profit. Planet.

"Lifestyle of Health and Sustainability"

Brands that try to make it easy for consumers to expand their lifestyle of health and sustainability beyond the gym and recycling bin by creating products that are healthy and creating companies that work with, not against, our planet.

The practice of using one's business to find personal fulfillment (creatively, spiritually, and emotionally) and create social change.

An emerging group of individuals that blend a concern with inner life with a passion for social activism. Aware, concerned, curious and passionate, they (and we) want to be involved in creating a new and better way of life.

A new breed of marketers who are savvy and innovative, attuned to brand nuance and unwilling to take as law "conventional marketing wisdom." It's not about maintaining the relationship with the consumer, it's about pushing it forward.

New opportunities to learn and expand our experience base.